The personalized experience shows listeners’ data stories such as their top songs, top artists, and top genres of the year. These personalized stories bring users’ annual listening habits to life through creative storytelling. My team in particular is a design/engineering team and our main focus is to design, build, and launch the Wrapped personalized user experience to millions of Spotify users around the world. Spotify Wrapped is a company-wide effort with 300+ Spotifiers across 20+ teams. I like to think of it like this: if your music listening data became a person and walked down the street to the neighborhood aura reader, what would that person’s aura look like? That’s the 2021 Wrapped Audio Aura story. TL DR For 2021 Wrapped, we were challenged to visually express a user’s Audio Aura based on how they listened this year.
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